In the last two weeks of November 2009 billboards at four locations in the UK will display some of the labels routinely applied to children that imply beliefs, such as 'Catholic', 'Protestant', 'Muslim', 'Hindu' or 'Sikh', together with labels that people would never apply to young children such as 'Marxist', 'Anarchist', 'Socialist', 'Libertarian' or 'Humanist'.

In front of the shadowy labels are happy children, with the slogan, "Please don't label me. Let me grow up and choose for myself" in the now world-famous font of the prior Atheist Bus Campaign.

The billboards are being unveiled to coincide with Universal Children's Day, 20 November, which is the United Nations 'day of worldwide fraternity and understanding between children'. Labelling children as if they innately "belong" to a particular religion, while ascribing incompatible beliefs to infants who "belong" to other religions, can only serve as an obstacle to understanding between children around the world.

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